I've heard on the news lately about soya...?

that they're trying to reduce the amount that is grown cheaply for use as animal feed for meat consumption as it destroys the rainforest due to deforestation. now, i love soya products and eat non-gm and organic types- would this also contribute to deforestation-where is it grown? i live in the UK btw. this topic keeps popping up a lot in conversation recently and i never know what to answer back when people say i'm not helping the environment by consuming soya. what can i say?